FreyaMaximizing User Satisfaction: 8 Ways to Improve Your E-commerce App’s UXThe user experience (UX) of an e-commerce app plays a crucial role in the success of the business. If the app is difficult to use or…May 4, 2023May 4, 2023
FreyaImproving e-commerce usability with heuristic evaluation: The key to increased sales and customer…As I am about to start writing my master’s thesis (I’m studying Content Strategy at FH Joanneum), which focuses on usability, I did a deep…Apr 18, 2023Apr 18, 2023
Freya5 reasons why e-commerce businesses should care about mobile appsAt the moment, I’m in the final phase of my content strategy master’s at the FH Joanneum. So, while trying to figure out what to write my…Mar 12, 2023Mar 12, 2023
FreyaFind out what your users really think with the thinking-aloud methodI’ve worked in e-commerce for a few years now, and I often wonder what users actually think about our shops’ designs. During my Content…Jan 30, 2023Jan 30, 2023
FreyaThings to know about A/B testingThe design of content naturally offers potential for discussion because everyone has an opinion on how a landing page or newsletter should…Dec 31, 2022Dec 31, 2022
FreyaDigital minimalism: Things to know about digital media consumptionIt’s no secret that most of us spend too much time in front of a screen. By now, most of us also know that this habit isn’t healthy. In…Oct 29, 20221Oct 29, 20221
FreyaNavigation is keyDid you ever feel frustrated while navigating a website or got so annoyed while shopping online that you left the shop altogether? Well…Jul 16, 2022Jul 16, 2022
FreyaWhy you should stop multitasking and start monotasking insteadDid you ever find yourself in a Zoom or MS-Teams call, where you're supposed to be concentrated, but instead, you are preparing a…May 22, 2022May 22, 2022
FreyaAccessibility: why it is essential and what you can do for equal access on your websiteMost of us take it for granted that things around us just work for us, like buying a train ticket, getting money from an ATM or using a…Apr 29, 2021Apr 29, 2021
FreyaHow a content audit and inventory can save you time, money and nervesI wish I knew about content audits a few months ago, when the company I work for started this long and complex content migration process…Mar 30, 2021Mar 30, 2021
