FreyaMaximizing User Satisfaction: 8 Ways to Improve Your E-commerce App’s UXThe user experience (UX) of an e-commerce app plays a crucial role in the success of the business. If the app is difficult to use or…4 min read·May 4, 2023----
FreyaImproving e-commerce usability with heuristic evaluation: The key to increased sales and customer…As I am about to start writing my master’s thesis (I’m studying Content Strategy at FH Joanneum), which focuses on usability, I did a deep…4 min read·Apr 18, 2023----
Freya5 reasons why e-commerce businesses should care about mobile appsAt the moment, I’m in the final phase of my content strategy master’s at the FH Joanneum. So, while trying to figure out what to write my…3 min read·Mar 12, 2023----
FreyaFind out what your users really think with the thinking-aloud methodI’ve worked in e-commerce for a few years now, and I often wonder what users actually think about our shops’ designs. During my Content…4 min read·Jan 30, 2023----
FreyaThings to know about A/B testingThe design of content naturally offers potential for discussion because everyone has an opinion on how a landing page or newsletter should…5 min read·Dec 31, 2022----
FreyaDigital minimalism: Things to know about digital media consumptionIt’s no secret that most of us spend too much time in front of a screen. By now, most of us also know that this habit isn’t healthy. In…5 min read·Oct 29, 2022--1--1
FreyaNavigation is keyDid you ever feel frustrated while navigating a website or got so annoyed while shopping online that you left the shop altogether? Well…3 min read·Jul 16, 2022----
FreyaWhy you should stop multitasking and start monotasking insteadDid you ever find yourself in a Zoom or MS-Teams call, where you're supposed to be concentrated, but instead, you are preparing a…5 min read·May 22, 2022----
FreyaAccessibility: why it is essential and what you can do for equal access on your websiteMost of us take it for granted that things around us just work for us, like buying a train ticket, getting money from an ATM or using a…4 min read·Apr 29, 2021----
FreyaHow a content audit and inventory can save you time, money and nervesI wish I knew about content audits a few months ago, when the company I work for started this long and complex content migration process…4 min read·Mar 30, 2021----